Eco-labeling is a useful piece of informational metabolism in the youth environment

Environmental awareness of consumers and the popularity a healthy lifestyle are trends our time both in world Russia. The article discusses ecolabelling sign as means offline information about environmental characteristics products an important criterion when choosing buying various goods. In country, there only prerequisites for approach to greening business positioning "environmentally friendly" products. However, it is vital that everyone understands eco-label distinguishes certificate declared quality from marketing ploy. paper touches upon issues ecological education formation population culture. To clarify importance eco-labeling environmentally oriented among young people, sociological research method was used, suitable clarifying any aspects social relations capable providing operational primary information. results survey 1st 2nd year students Moscow State University Fine Chemical Technologies named after M.V. Lomonosov 2019/2020 academic year, concerning their interest purchased goods, provided.